• Museo Etnologico delle Apuane, esterno
  • Museo Etnologico delle Apuane, interno con ricostruzione di vecchia cucina
  • Museo Etnologico delle Apuane, interno con scaldino
  • Museo Etnologico delle Apuane, interno con attrezzi per la lavorazione dell'uva
  • Museo Etnologico delle Apuane, interno con quadro raffigurante una Madonna col Bambino
  • Museo Etnologico delle Apuane, interno con lavagna della scuola
Museo Etnologico delle Apuane

Via degli Oliveti, 81, 54100 Massa MS

phone +39 3335910306
Email: museoetnologicodelleapuane@fastwebnet.it

Mornings: 10,00 -12,00 am, by appointment only (including for guided tour groups). Afternoon: 5,00 – 6,30 pm, by appointment only.
Closed on holidays.

Reaching the Museum:
The Museum is located within a green area 300 metres from the A12 motorway exit, on land belonging to the “Nostra Signora Regina della Pace” church, commonly known as the “Olive grove Church” for its many trees.

The Ethnological Museum collects numerous artefacts that trace the heritage of the Apuan people.
The viewing itinerary leads visitors to various sectors that recreate the day-to-day life of rural folk: their basic activities – tending the fields, gathering the hay, rearing livestock, harvesting grapes and chestnuts and so on; the types of employment available in the early 20th century – shoemaker, harness maker, quarryman, blacksmith, woodchopper, washerwoman, cloth-maker etc., as well as the school and typography.
The Museum was created on March 14th 1980 through a notary deed ordered by father Luigi Bonacoscia and a group of friends. At its formation, it brought together two collections: the “Masnata” – around 300 artefacts – and that of the newly founded Museum – around 100 items. During the following years the Museum’s collection has grown in variety and number, reaching about 5000 items mainly recovered from Massa, Carrara, Lunigiana, Garfagnana and Versilia.
Scientific manager: Giuliano Marselli


The Museum organizes various activities throughout the year such as: conferences, exhibitions and annually publishes a magazine “Le Apuane” on local history and traditions. It also organizes educational activities aimed at knowledge of “material culture”, which can be set up according to the needs of the client.